DOES ANY IMAGE evoke summer more than a canoe drifting across a crystalline lake edged with pines? Just the smell of bristlecone brings back memories of splintery wooden docks, mint cool waters and the endearingly gloppy porridge served at sleep-away camp. At the Migis Lodge on the northwestern banks of Maine’s Sebago Lake...CLICK HERE for the rest of the article from the Wall Street Journal.
The Erdmann Institute is excited to announce that Bob Moesta, President of The Re-Wired Group will be our guest workshop leader at this summer's program. Bob and The Re-Wired Group are no strangers to independent schools, having worked most recently with NAIS on introducing the Jobs to Be Done Theory to the world of education (Click Here for a recent NAIS article). At Erdmann, Bob will lead attendees through an interactive session designed to get enrollment professionals to think differently about how we view and ultimately market our schools.
Not only is Bob the President of The Re-Wired Group, but he also serves as an Adjunct Fellow at the Clayton Christensen Institute. Along with Clayton Christensen, Moesta was among the principal architects in the mid-1990s of the Jobs to Be Done theory, one of the basic and vital building blocks for helping to make innovation more predictable and successful. Since then, Moesta has taken those insights and continued to develop them in his career as an entrepreneur and innovator in roles at a Consulting Firm, a Private Equity Firm, a regional Home Builder, several Software Companies as well as several Manufacturing Companies. Mr. Moesta has also been involved in over 25 start-ups and turnarounds. He has help to develop and launch over 3500 new products and services in almost every industry globally.
Bob’s disability of dyslexia has empowered him to develop some very unique thinking skills. He has the ability to slow down any moment of time, dissect it, and then put it back together in a way that makes more sense in the larger strategic picture. He takes a systematic approach to his work and his life. Instead of looking at things myopically, which usually creates more problems down the road, Bob uses his intuition and strong reasoning skills to solve issues in a robust way, acknowledging the impact a decision will have on all the moving pieces along the way. An electrical engineer by training, Moesta holds degrees from Michigan State University, the Harvard Business School and is currently working on his masters at the Stanford Design School. He has collaborated on over 25 different development methods to help create new products better, faster and at lower overall costs.