The Erdmann Institute

The Erdmann Institute serves to expand the traditional concept of enrollment management by bringing together independent school admission professionals and colleagues to examine ways to strengthen enrollment and enhance the overall promotion of their schools. Founded on the principals of inclusivity and collaboration, The Erdmann Institute seeks to grow the field of admission by providing a non-competitive and supportive environment focused on problem solving and strategic planning. 

Financial Leadership Staff Bios

Mark Mitchell

Vice President, National Association of Independent Schools

Mark J. Mitchell is a vice president overseeing access and affordability research, resources and services for schools. In this role, he manages special projects for effective administration of tuition pricing strategies and financial aid programs through workshops, institutes, seminars, print and web-based resource material, blogs, and consultative guidance. Mark is a frequent presenter at local, state, regional, national, and international conferences on tuition pricing, affordability, demographic and income trends, as well as school financial aid policy and practices. He has authored several articles, book chapters, and blogs on independent school education financing and financial aid strategies.

Mark earned his BS in Communication Studies from Northwestern University, where he served as assistant director of financial aid. In more than 20 years of financial aid experience, Mark has also worked as coordinator of new student financial aid at Lake Forest College and as an account executive for Access Group, Inc, a firm specializing in graduate student education financing. He is a trustee of the Enrollment Management Association, and a member of the Advisory Board for the National Partnership for Educational Access. He is also an alumnus and past trustee of Moorestown Friends School (New Jersey).

Alisa Evans

Managing Partner, Mission Enrollment Strategy Solutions (formerly with SSS by NAIS)

Alisa Evans has spent almost 20 years working with independent schools and higher education institutions on programs and tools designed to provide every child with an equal opportunity to receive an excellent education. During that time, she has developed methodologies, data analysis tools and best practices that have helped schools and organizations remain sustainable. Alisa has been a regular presenter on trends at local, regional, and national conferences.

In 2018, after more than 10 years with School and Student Services (SSS), Alisa left to start her own consulting firm, Mission Enrollment Strategy Solutions, working with PK-12 schools in need of enrollment strategy and solutions in the ever-changing world. Alisa lives in California with her husband and 2 children. She currently serves as treasurer of the Board of Trustees for the independent school her children attend and is also a trustee of an independent school in Los Angeles.

John Hutchins 

Director of Admission and Financial Aid, Phillips Exeter Academy (NH)

John Hutchins has been working with independent schools for nearly 30 years, having served as a teacher, dorm head, coach, advisor, and administrator. John worked in the field of admissions and financial aid for more than 20 years and has a wide perspective on admission, financial aid, and financial sustainability.

John has been involved with financial aid, and most recently admissions, at Exeter since 2009. He serves as a member on the NAIS Financial Aid Advisory Task Force and has been involved at the leadership level in a regional New England financial aid association. John is passionate about access, financial equity, and financial inclusion.

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